Hi, I’m Jacob.

Hi, I’m Jacob.

Hi, I’m Jacob.

Hi, I’m Jacob.

I’m a product designer who can transform complex workflows into intuitive experiences.

I’m a product designer who can transform complex workflows into intuitive experiences.

I’m a product designer who can transform complex workflows into intuitive experiences.

I’m a product designer who can transform complex workflows into intuitive experiences.

Experience

+12 Years

+12 Years

Design specializations

B2B Enterprise & Admin

B2B Enterprise & Admin

  • Figma

  • Framer

  • Builder.io

  • GitHub

  • Miro

  • Trello

  • Notion

  • Jira

Selected work

Selected work

Side projects

Side projects

Experience

Experience

2020 - PRESENT

Freelance

Full-service design

Senior Product Designer

2020 - PRESENT

Freelance

Full-service design

Senior Product Designer

2020 - PRESENT

Freelance

Full-service design

Senior Product Designer

2021 - 2024

Heartland Science and Technology (contract)

Non-profit B2B tech solutions

Senior Product Designer

2021 - 2024

Heartland Science and Technology (contract)

Non-profit B2B tech solutions

Senior Product Designer

2021 - 2024

Heartland Science and Technology (contract)

Non-profit B2B tech solutions

Senior Product Designer

2018 - 2020

Nori

Carbon removal marketplace

Principal Product Designer

2018 - 2020

Nori

Carbon removal marketplace

Principal Product Designer

2018 - 2020

Nori

Carbon removal marketplace

Principal Product Designer

2015 - 2018

Mentor Creative Group

Full-service design and tech agency

Lead UX Designer

2015 - 2018

Mentor Creative Group

Full-service design and tech agency

Lead UX Designer

2015 - 2018

Mentor Creative Group

Full-service design and tech agency

Lead UX Designer

2013 - 2015

Deloitte Digital

Creative design and tech consultancy

UX Designer

2013 - 2015

Deloitte Digital

Creative design and tech consultancy

UX Designer

2013 - 2015

Deloitte Digital

Creative design and tech consultancy

UX Designer

2013

Microsoft (contract)

Web property business groups

UX/UI Designer

2013

Microsoft (contract)

Web property business groups

UX/UI Designer

2013

Microsoft (contract)

Web property business groups

UX/UI Designer

2013

INRIX

Consumer mobile traffic app iOS and Android

UX/PM

2013

INRIX

Consumer mobile traffic app iOS and Android

UX/PM

2013

INRIX

Consumer mobile traffic app iOS and Android

UX/PM

2011 - 2013

Indiana University, Bloomington

Graduate studies

M.S. Human-Computer Interaction

2011 - 2013

Indiana University, Bloomington

Graduate studies

M.S. Human-Computer Interaction

2011 - 2013

Indiana University, Bloomington

Graduate studies

M.S. Human-Computer Interaction

2007 - 2011

Indiana University, Bloomington

Undergraduate studies

B.S. Informatics and Computing

2007 - 2011

Indiana University, Bloomington

Undergraduate studies

B.S. Informatics and Computing

2007 - 2011

Indiana University, Bloomington

Undergraduate studies

B.S. Informatics and Computing

How I work

How I work

I believe great products come from strong teams where collogues share information openly, collaborate early, and empower each other to do their best work. My approach reflects that. Over the years, I’ve refined my craft to ensure my designs are both rigorous and transparent, helping teams move from uncertainty to clarity and measurable impact. Below is the framework I use to direct my work.

I believe great products come from strong teams where collogues share information openly, collaborate early, and empower each other to do their best work. My approach reflects that. Over the years, I’ve refined my craft to ensure my designs are both rigorous and transparent, helping teams move from uncertainty to clarity and measurable impact. Below is the framework I use to direct my work.

The PRINCIPLES Framework

The PRINCIPLES Framework

Predispositions
The assumptions, expectations, and constraints at the onset of a new initiative. This informs a research plan and possible study kit.

Predispositions
The assumptions, expectations, and constraints at the onset of a new initiative. This informs a research plan and possible study kit.

Research
Unbiased, qualitative and quantitative data that grounds ideas. This could include onsite contextual inquiry, customer service tickets, analytics, etc.

Research
Unbiased, qualitative and quantitative data that grounds ideas. This could include onsite contextual inquiry, customer service tickets, analytics, etc.

Insights
Synthesized findings drawn directly from research. Connecting the dots to find high impact and/or high frequency issues to address.

Insights
Synthesized findings drawn directly from research. Connecting the dots to find high impact and/or high frequency issues to address.

Concepts
Early sketches, flows, or system explorations that address real needs. Explore as many ideas as time allows.

Concepts
Early sketches, flows, or system explorations that address real needs. Explore as many ideas as time allows.

Prototypes
Higher-fidelity interaction and usability models for testing and alignment. Reduce and refine concepts. Make them interactive and test early and often with a target demographic.

Prototypes
Higher-fidelity interaction and usability models for testing and alignment. Reduce and refine concepts. Make them interactive and test early and often with a target demographic.

Strategies
Define clear paths for product value, technical feasibility, and enterprise scaling. Focus on the impact and get the highest return on investment.

Strategies
Define clear paths for product value, technical feasibility, and enterprise scaling. Focus on the impact and get the highest return on investment.

2020 - PRESENT

Independent Product Designer

Contract employment

Senior Product Designer

2020 - PRESENT

Independent Product Designer

Contract employment

Senior Product Designer

2021 - 2024

Heartland Science and Technology

Non-profit B2B tech solutions

Embedded Product Designer

2021 - 2024

Heartland Science and Technology

Non-profit B2B tech solutions

Embedded Product Designer

2015 - 2018

Mentor Creative Group

Full service design and tech agency

Lead UX Designer

2015 - 2018

Mentor Creative Group

Full service design and tech agency

Lead UX Designer

2013 - 2015

Deloitte Digital

Creative design and tech consultancy

UX Designer

2013 - 2015

Deloitte Digital

Creative design and tech consultancy

UX Designer

2013

Microsoft

Filter Digital contract

UX/UI Designer

2013

Microsoft

Filter Digital contract

UX/UI Designer

2013

INRIX

Consumer mobile fleet app iOS and Android

UX/PM

2013

INRIX

Consumer mobile fleet app iOS and Android

UX/PM

2011 - 2013

Indiana University, Bloomington

Graduate studies

M.S. Human-Computer Interaction

2011 - 2013

Indiana University, Bloomington

Graduate studies

M.S. Human-Computer Interaction

2007 - 2011

Indiana University, Bloomington

Undergraduate studies

B.S. Informatics and Computing

2007 - 2011

Indiana University, Bloomington

Undergraduate studies

B.S. Informatics and Computing