



Hi, I’m Jacob.
Hi, I’m Jacob.
Hi, I’m Jacob.
Hi, I’m Jacob.
I’m a product designer who can transform complex workflows into intuitive experiences.
I’m a product designer who can transform complex workflows into intuitive experiences.
I’m a product designer who can transform complex workflows into intuitive experiences.
I’m a product designer who can transform complex workflows into intuitive experiences.
Experience
+12 Years
+12 Years
Design specializations
B2B Enterprise & Admin
B2B Enterprise & Admin

Figma

Framer

Builder.io

GitHub

Miro

Trello

Notion

Jira
Selected work
Selected work
Side projects
Side projects
2020 - PRESENT

Freelance
Full-service design
Senior Product Designer
2020 - PRESENT

Freelance
Full-service design
Senior Product Designer
2020 - PRESENT

Freelance
Full-service design
Senior Product Designer
2021 - 2024

Heartland Science and Technology (contract)
Non-profit B2B tech solutions
Senior Product Designer
2021 - 2024

Heartland Science and Technology (contract)
Non-profit B2B tech solutions
Senior Product Designer
2021 - 2024

Heartland Science and Technology (contract)
Non-profit B2B tech solutions
Senior Product Designer
2018 - 2020

Nori
Carbon removal marketplace
Principal Product Designer
2018 - 2020

Nori
Carbon removal marketplace
Principal Product Designer
2018 - 2020

Nori
Carbon removal marketplace
Principal Product Designer
2015 - 2018


Mentor Creative Group
Full-service design and tech agency
Lead UX Designer
2015 - 2018


Mentor Creative Group
Full-service design and tech agency
Lead UX Designer
2015 - 2018


Mentor Creative Group
Full-service design and tech agency
Lead UX Designer
2013 - 2015

Deloitte Digital
Creative design and tech consultancy
UX Designer
2013 - 2015

Deloitte Digital
Creative design and tech consultancy
UX Designer
2013 - 2015

Deloitte Digital
Creative design and tech consultancy
UX Designer
2013

Microsoft (contract)
Web property business groups
UX/UI Designer
2013

Microsoft (contract)
Web property business groups
UX/UI Designer
2013

Microsoft (contract)
Web property business groups
UX/UI Designer
2013

INRIX
Consumer mobile traffic app iOS and Android
UX/PM
2013

INRIX
Consumer mobile traffic app iOS and Android
UX/PM
2013

INRIX
Consumer mobile traffic app iOS and Android
UX/PM
2011 - 2013

Indiana University, Bloomington
Graduate studies
M.S. Human-Computer Interaction
2011 - 2013

Indiana University, Bloomington
Graduate studies
M.S. Human-Computer Interaction
2011 - 2013

Indiana University, Bloomington
Graduate studies
M.S. Human-Computer Interaction
2007 - 2011

Indiana University, Bloomington
Undergraduate studies
B.S. Informatics and Computing
2007 - 2011

Indiana University, Bloomington
Undergraduate studies
B.S. Informatics and Computing
2007 - 2011

Indiana University, Bloomington
Undergraduate studies
B.S. Informatics and Computing
How I work
How I work
I believe great products come from strong teams where collogues share information openly, collaborate early, and empower each other to do their best work. My approach reflects that. Over the years, I’ve refined my craft to ensure my designs are both rigorous and transparent, helping teams move from uncertainty to clarity and measurable impact. Below is the framework I use to direct my work.
I believe great products come from strong teams where collogues share information openly, collaborate early, and empower each other to do their best work. My approach reflects that. Over the years, I’ve refined my craft to ensure my designs are both rigorous and transparent, helping teams move from uncertainty to clarity and measurable impact. Below is the framework I use to direct my work.
The PRINCIPLES Framework
The PRINCIPLES Framework
Predispositions
The assumptions, expectations, and constraints at the onset of a new initiative. This informs a research plan and possible study kit.
Predispositions
The assumptions, expectations, and constraints at the onset of a new initiative. This informs a research plan and possible study kit.
Research
Unbiased, qualitative and quantitative data that grounds ideas. This could include onsite contextual inquiry, customer service tickets, analytics, etc.
Research
Unbiased, qualitative and quantitative data that grounds ideas. This could include onsite contextual inquiry, customer service tickets, analytics, etc.
Insights
Synthesized findings drawn directly from research. Connecting the dots to find high impact and/or high frequency issues to address.
Insights
Synthesized findings drawn directly from research. Connecting the dots to find high impact and/or high frequency issues to address.
Concepts
Early sketches, flows, or system explorations that address real needs. Explore as many ideas as time allows.
Concepts
Early sketches, flows, or system explorations that address real needs. Explore as many ideas as time allows.
Prototypes
Higher-fidelity interaction and usability models for testing and alignment. Reduce and refine concepts. Make them interactive and test early and often with a target demographic.
Prototypes
Higher-fidelity interaction and usability models for testing and alignment. Reduce and refine concepts. Make them interactive and test early and often with a target demographic.
Strategies
Define clear paths for product value, technical feasibility, and enterprise scaling. Focus on the impact and get the highest return on investment.
Strategies
Define clear paths for product value, technical feasibility, and enterprise scaling. Focus on the impact and get the highest return on investment.
© 2025 Jacob Farny
© 2025 Jacob Farny
© 2025 Jacob Farny
© 2025 Jacob Farny
2020 - PRESENT

Independent Product Designer
Contract employment
Senior Product Designer
2020 - PRESENT

Independent Product Designer
Contract employment
Senior Product Designer
2021 - 2024

Heartland Science and Technology
Non-profit B2B tech solutions
Embedded Product Designer
2021 - 2024

Heartland Science and Technology
Non-profit B2B tech solutions
Embedded Product Designer
2015 - 2018


Mentor Creative Group
Full service design and tech agency
Lead UX Designer
2015 - 2018


Mentor Creative Group
Full service design and tech agency
Lead UX Designer
2013 - 2015

Deloitte Digital
Creative design and tech consultancy
UX Designer
2013 - 2015

Deloitte Digital
Creative design and tech consultancy
UX Designer
2013

Microsoft
Filter Digital contract
UX/UI Designer
2013

Microsoft
Filter Digital contract
UX/UI Designer
2013

INRIX
Consumer mobile fleet app iOS and Android
UX/PM
2013

INRIX
Consumer mobile fleet app iOS and Android
UX/PM
2011 - 2013

Indiana University, Bloomington
Graduate studies
M.S. Human-Computer Interaction
2011 - 2013

Indiana University, Bloomington
Graduate studies
M.S. Human-Computer Interaction
2007 - 2011

Indiana University, Bloomington
Undergraduate studies
B.S. Informatics and Computing
2007 - 2011

Indiana University, Bloomington
Undergraduate studies
B.S. Informatics and Computing








